How do you identify customers? Do you segment them by income? By customer purchasing habits? Investments? These may be convenient methods of categorization, but this is not going to truly reflect customer needs. For example, rather than the category “penny-pinchers,” a more useful segment might be “those that need basic financial tools.” This focuses on [...]
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Creative and Active Lead Response
Posted in Sales, Uncategorized on July 24, 2010 | Leave a Comment »
