Growth is a simple concept. Increase output, increase sales, increase growth. While many business leaders know they need to stay focused, the mentality is still to be everything to everyone in order to grow. This not only creates chaos within the organization, but wears people thin. In the end, there will be no growth and [...]
Archive for the ‘Sales’ Category
Growth Trends Leading to 2011
Posted in Sales, Scenarios & Strategy on November 21, 2010 | Leave a Comment »
Sales Strategy: Optimize Your Opportunities NOW!
Posted in Sales on September 18, 2010 | Leave a Comment »
Change your mindset, change your sales. Can it be that easy? Businesses are so focused on the products offered and doing things faster, cheaper, better, that new ideas, new perspectives, and new insight are forgotten. Sometimes it’s a matter of removing the company blinders to reevaluate production capability and sales tactics. With many businesses, we [...]
Strategies to Recession-Proof Your Business
Posted in Marketing, Sales, Scenarios & Strategy, tagged Recession on September 11, 2010 | Leave a Comment »
Ah, the recession. Say the word out loud and you’ll evoke strong reactions from anyone listening. Ask people to define it and they’ll probably say things like decreased growth, layoffs, unemployment, business failures. What drives this word, recession. It could be politics, global events, media, it’s difficult to pinpoint. The true driving force behind the [...]
Growthsourcing: Globalization Maximized
Posted in Sales, Scenarios & Strategy, Sustainability on August 7, 2010 | Leave a Comment »
Growthsourcing. No, it not something for which you need to seek treatment. It’s about allowing business leaders to focus on their core business. To achieve success in today’s market place and sustain growth, modern businesses must find ways to concentrate on their business model and focus on what makes their business unique, the competitive advantage. [...]
Creative and Active Lead Response
Posted in Sales, Uncategorized on July 24, 2010 | Leave a Comment »
How do you identify customers? Do you segment them by income? By customer purchasing habits? Investments? These may be convenient methods of categorization, but this is not going to truly reflect customer needs. For example, rather than the category “penny-pinchers,” a more useful segment might be “those that need basic financial tools.” This focuses on [...]
Strategic Branding – More Than A Pretty Picture
Posted in Leadership, Marketing, Sales on July 17, 2010 | Leave a Comment »
When we think of McDonalds or Nike, we thing of strong branding. That’s not quite the case. Such corporations have a strong expression of their brand, the public can recall the marketing imagery (golden arches), but such things are not the brand. A brand should be the essence of who you are, who your customers [...]
