Logo Boys is a Northern Indiana Image Center company that provides embroidery, screen printing, web stores, and an in-house creative promotional and design center. While excellent at imaging, they were lacking in marketing. Sales were down as they tried to connect to a market – though they weren’t sure what comprised their target market. Strategist [...]
Archive for the ‘Marketing’ Category
Case Study: Logo Boys Lost
Posted in Case Studies, Marketing, Scenarios & Strategy on November 7, 2010 | Leave a Comment »
Case Study: The RV Company that Grew by 340%
Posted in Case Studies, Marketing on October 2, 2010 | Leave a Comment »
Yes, you read correctly, 340%. While this case study was written in 2006, 340% growth over three years is staggering in any year. I can hear you saying to yourself, “yes, but that was before the RV industry tanked.” Well, Crossroads RV not only continues to grow, but recently debuted it newest fifth-wheel. New products [...]
Strategy Back Your Brand
Posted in Marketing, Scenarios & Strategy on September 25, 2010 | Leave a Comment »
We’ve developed a Work Sheet to help you determine if your brand integrates with your business strategy. You might be surprised what you find! Your company is made up of its own DNA. In the beginning, as your company begins and develops, the brand is the beginning of your DNA. It is the personality by [...]
Strategies to Recession-Proof Your Business
Posted in Marketing, Sales, Scenarios & Strategy, tagged Recession on September 11, 2010 | Leave a Comment »
Ah, the recession. Say the word out loud and you’ll evoke strong reactions from anyone listening. Ask people to define it and they’ll probably say things like decreased growth, layoffs, unemployment, business failures. What drives this word, recession. It could be politics, global events, media, it’s difficult to pinpoint. The true driving force behind the [...]
Strategic Branding – More Than A Pretty Picture
Posted in Leadership, Marketing, Sales on July 17, 2010 | Leave a Comment »
When we think of McDonalds or Nike, we thing of strong branding. That’s not quite the case. Such corporations have a strong expression of their brand, the public can recall the marketing imagery (golden arches), but such things are not the brand. A brand should be the essence of who you are, who your customers [...]
Developing Your Personal Power Statement
Posted in Leadership, Marketing on July 8, 2010 | Leave a Comment »
You’ve no doubt heard of and probably used an elevator speech for your business, where you wow the captive audience in the elevator in 30 seconds. We are happy to share our passion and connection to our business, but we fail to forget that it is YOU with which people are engaging. It is a [...]
